
Retail · Consumer electronics
MediaMarkt
Europe’s largest consumer electronics retailer, with over 1,000 stores in 10 countries. We advise on AI strategy and adoption.
Built for corporate reality: the speed of a small senior team, with the security, compliance and documentation your organisation demands.
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01 — Who we are
A small, senior team. Two founders with 35+ years in retail, e-commerce and telecom, backed by a network of specialists we bring in when a project needs them.
02 — What we do

Retail · Consumer electronics
Europe’s largest consumer electronics retailer, with over 1,000 stores in 10 countries. We advise on AI strategy and adoption.

Telecom · MVNO
International mobile operator with over 4 million customers. We deliver the Shopware 6 white label for its partner-shop network.

Software · Retail & telecom SaaS
Breda-based builder of WRQR, used by MediaMarkt Europe, PhoneHouse and VodafoneZiggo. Telecom-first Shopware PaaS plus AI consultancy.
Telecom · MVNO
SIM-only mobile brand launched by MediaMarkt, on the KPN network. We deliver Lobbi.AI and AI consultancy.

E-commerce · D2C performance agency
D2C performance agency from Eindhoven and Cologne, growing brands on webshops, marketplaces and social media. We advise on AI and security.
04 — The team
Marcel Meeuwissen and Simone Alers have worked for and with MediaMarkt, KPN, Vodafone, Samsung, Odido and PhoneHouse. For each project we add the developers, designers and DevOps engineers it needs — no overhead of a large permanent team.
Simone Alers
Co-founder · Technical architect
“Nothing is too complicated.”
Marcel Meeuwissen
Co-founder · Entrepreneur
Founded and sold several tech and telecom companies, including Let’s Talk B.V. and GSMEasy.nl. Programming since age 13.
05 — Investments
Capital and hands-on technical expertise for Dutch startups and scale-ups, with a minimum 25% stake. Active partners, not passive investors.
How we invest